Washington Post: Giuliani Hires E-Campaign Expert
As Dan Balz and I wrote in today’s Post, presidential candidates on both sides are focused heavily on bolstering their Internet presence through a variety of new tools, including video, podcasts and even online video chats.
To brainstorm and implement these new innovations, the campaigns are chasing after a small group of people in their 20s and early 30s versed in the language of the new media.
One of the real “gets” on the GOP side of that world is Patrick Ruffini, who served as the Web master of President Bush’s 2004 reelection campaign and then served in a similar role at the Republican National Committee. Ruffini gained recognition in national Republican circles for his blog, which was one of the first serious attempts on the Republican side at building an online community.
Ruffini has signed on with former New York City Mayor Rudy Giuliani‘s presidential campaign as an e-campaign adviser. The hiring is only the latest sign that Giuliani is serious about a run for national office in 2008.
As Flap said the first time – the Giuliani campaign is the REAL DEAL.
Stay tuned as web efforts become more readily apparent…….
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