Does the David Letterman – Sarah Palin Flap Help Letterman in the Television Ratings?
Sarah Palin would no doubt be horrified by the idea, but there’s a chance she could become the same boon to David Letterman’s career that Hugh Grant was to Jay Leno’s.
Grant’s 1995 appearance on NBC’s “Tonight” show after a prostitution arrest, where Leno famously asked “what were you thinking?,” was seen in retrospect as a turning point in the late-night race. It drew a huge audience and propelled Leno to the top of the ratings, a spot he would not relinquish.
Letterman did not court last week’s battle with Palin, who called him “perverted” for making a joke about her daughter getting “knocked up” by New York Yankee Alex Rodriguez, and he said in retrospect the remark was in poor taste.
Palin rebuffed his invitations to appear on the show, but that might not matter. The story had the effect of turning the attention to Letterman at a critical time, during the second week of his new competition with Leno’s replacement, Conan O’Brien.
Well, even with the new Conan O’Brien Show taking over Jay Leno’s Tonight Show spot and the Palin-Letterman Flap, Letterman still lags.
But, the TV by the numbers do show the desperation of CBS and Letterman to fight Conan O’Brien and NBC for that younger age demographic. And, why not do it with sex-laced jokes? And Ridicule?
Oh, the TV Biz…….
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Day By Day by Chris Muir June 12, 2009 – Contemporaries
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