A pro-Romney super PAC, Restore our Future, is reaching into the memory chest for its first big ad buy of the general election season, running a 30-second spot that recounts how Mitt Romney helped track down the daughter of a business partner in 1996.
The ad, called “Saved,” will run in nine battleground states, costing the group a total of $4.3 million, the PAC said in a statement. A major force in helping Mr. Romney beat back his Republican challengers, Restore Our Future is now turning to the battle against President Barack Obama with a distinctly positive biographical spot intended to boost Mr. Romney’s personal image by touching on a little-known episode from two decades ago.
The Romney campaign briefly ran a nearly identical spot in late 2007 in an effort to boost the candidate’s standing before the primary season began. In this election cycle, the super PAC has run the ads in 16 states around the country during the lead up to primaries in those states.
The group plans to run the ad in Colorado, Florida, Iowa, Michigan, Nevada, New Hampshire, North Carolina, Ohio, and Virginia.
No real secret as to what are the key battleground states – just where Mitt Romney will spend the advertising dollars to win them.
Now, we know.