California Proposition 37, the food labeling initiative is up in the latest poll, but there is a big caveat.
By more than a 2-to-1 margin, California voters favor an initiative to require food manufacturers and retailers to label fresh produce and processed foods that contain genetically engineered ingredients.
With less than six weeks until election day, Proposition 37 is supported by 61% of registered voters and opposed by 25%, according to a new USC Dornsife/Los Angeles Times poll. An additional 14% were undecided or refused to answer.
The poll showed broad support among voter groups, but the interviews took place before Tuesday’s start of a major television advertising blitz by opponents aimed at changing voters’ minds on the issue.
The BIG BUT is that effected food manufacturers have started a multi-million dollar television ad campaign.
Most Californians will say, well, what will labeling harm?
But, what they don’t understand is that the initiative is a scheme for certain special interests and will push the cost of their food up.
When, they get the message – Prop 37 will fail.