Support for California Proposition 37 has cratered and the latest California Business Roundtable poll documents this voter sentiment.
Backing for Proposition 37, the genetically engineered food labeling initiative, is falling, fast.
A new poll by the California Business Roundtable and the Pepperdine University School of Public Policy showed 39.1% of likely voters support the measure, while 50.5% oppose the labeling requirement. Undecided voters represented 10.5% of respondents.
The results released Tuesday show a a drop in support of nine percentage points since a similar survey just over two weeks ago.
“It seems voters have been influenced by both the No campaign and a barrage of negative editorials” in newspapers around the state, said Chris Condon of M4 Strategies, which conducted the poll of all 11 initiatives on the Nov. 6 ballot.
The Internet-based poll of 2,115 likely Califonria general election voters was conducted from Oct. 21 to Oct. 28 and had a margin of error of 3%.
The Roundtable-Pepperdine poll as well as a USC Dornsife/Los Angeles Times poll out Thursday indicate that a barrage of critical ads by opponents of Proposition 37 have eroded the measure’s once-commanding, more than 2-to-1 lead.
The USC Dornsife/L.A. Times poll had the Yes side ahead with 44% compared to 42% for No.
Yes, there has been a goodly amount of advertising on this measure. But, voters have finally been educated as to how nefariously unnecessary this initiative is. Plus, all of the major California newspapers saying NO has lent much authority to the No argument.
Let’s hope the trend continues.
Vote NO on California Proposition 37.