Arnold Schwarzenegger Watch: California Governor Begins Television Ads

Reuters: Schwarzenegger starts early with TV reelection ads

California Gov. Arnold Schwarzenegger does not face reelection for eight months, but on Monday the former Hollywood superstar began television advertising to bolster his lagging public support.

Elected in 2003 in the first recall election in California’s history, Schwarzenegger does not face any significant opposition in the June Republican primary in his effort to stay at the helm of America’s most populous state.

“This is part of our efforts to highlight what has happened over the last two years,” Matthew Dowd, the campaign’s chief strategist, told a media conference call. “This is sort of the start of that dialogue.”

A new campaign consultant and a new strategy with early campaign ads. But, will Arnold BLOW his money in too early media campaigns?

And Schwarzenegger continues to need a message, especially since his infrastructure bond proposal failed to make the California June ballot.