Los Angeles Times Watch: Circulation DOWN Again


ASSociated Press: Newspaper Circulation Declines 2.6 Percent

Newspaper circulation fell 2.6 percent in the six-month period ending in March, according to data released Monday, as more people turned to the Internet and other media outlets for news and information.

The decline in average paid weekday circulation was about the same as the previous six-month reporting cycle for the period ending last September, according to the Newspaper Association of America, a trade group.

Average paid circulation at Sunday newspapers fell 3.1 percent versus the same period a year ago, also a comparable decline with the last time circulation tallies were reported, the NAA said.

The figures were based on NAA’s analysis of circulation figures released Monday by the Audit Bureau of Circulations, a separate group which reports figures on individual newspapers but not industrywide data.

The Los Angeles Times owned by Chicago-based Tribune Company circulation fell. Daily circulation at the Los Angeles Times dropped about 5.4% to 851,832. Sunday proved better for the paper, down 1.8%.

In the past two years, Los Angeles Times circulation has fallen 17.9%.

Tribune Company stock as of midday today:

Other notable newspapers:

Most notable so far: the San Francisco Chronicle, which experienced a dramatic 15% decline in daily copies, to 398,246.

The San Jose Mercury News, which McClatchy intends to buy, also showed decreases in daily circ, down 7.6% to 242,865.

The Washington Post reported that daily circulation slipped 3.6% to 724,242.

Daily circulation at The New York Times was up 0.5% to 1,142,464.

The Wall Street Journal was down 1% to 2,049,768 for Monday through Friday.
Daily circulation at The Boston Globe dropped 8.5% to 397,288.

Daily circulation at the Denver Post and the Rocky Mountain News declined — both were down around 4.5%. Sunday declined about 4.1% to 704,806 copies.

The Seattle Post-Intelligencer dropped 9% to 131,769 daily copies while the Seattle Times declined 5.3% to 220,734 daily copies. Sunday dropped 4.6% to 435,581.

Newspapers continue to decline and websites and blogs continue upward in readership.

Drudge has a chart:

1. USA Today, 2,272,815, up 0.09 percent
2. The Wall Street Journal, 2,049,786, down 1 percent
3. The New York Times, 1,142,464, up 0.5 percent
4. Los Angeles Times, 851,832, down 5.4 percent
5. The Washington Post, 724,242, down 3.7 percent
6. New York Daily News, 708,477, down 3.7 percent
7. New York Post, 673,379, down 0.7 percent
8. Chicago Tribune, 579,079, up 0.9 percent
9. Houston Chronicle, 513,387, down 3.6 percent
10. The Arizona Republic, 438,722, down 2.1 percent
11. Newsday, Long Island, 427,771, down 2.7 percent
12. The Star-Ledger of Newark, N.J., 398,329, up 0.9 percent
13. San Francisco Chronicle, 398,246, down 15.6 percent
14. The Boston Globe, 397,288, down 8.5 percent
15. The Atlanta Journal-Constitution, 365,011, down 6.7 percent
16. Star Tribune of Minneapolis-St. Paul, 362,964, down 2.9 percent
17. The Philadelphia Inquirer, 350,457, down 5.1 percent
18. Detroit Free Press, 345,861, up 0.04 percent
19. The Plain Dealer, Cleveland, 343,163, down 1.6 percent
20. St. Petersburg Times, Florida, 323,031, down 4.4 percent
Is the newspaper dead?

You betcha……the newsprint one that is……..

Old media indeed…..

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2 thoughts on “Los Angeles Times Watch: Circulation DOWN Again

  1. How many online readers does LAT have?
    The E&P report on which this is based said 3% drop in paid circulation, 8% gain in online circulation. Overall gain in readership in one year’s time? 5 MILLION.
    Long before the word “blog” was coined, most newspapers went online. Today, 710 nespapers surveyed (out of 1,500) shows 45 million paid circulation, 56 million online per day.
    SF Chron is dumping paid circulation because it is too expensive to maintain
    Blogs? The top blog (Daily Kos) averages less than a half-million hits a day.
    In fact, Kos had an op-ed in the Sunday WaPo that drew 10 times as many readers online at the WaPo site than it would at Kos!

  2. But, what is your point?

    Print newspapers with PAID circulations are decreasing in circulation.

    Online subscriptions that are FREE are increasing. And so are blogs that are FREE.

    People may read but why pay the Los Angeles Times for what you can read free from the AP, the blogs or another online free publication.

    So, what will the revenue model be for the future of print newspapers, if no one buys them?

    Face it, Don. You are a dinosaur working for a declining media.



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