San Francisco Mayor Gavin Newsom is no longer flirting with a run for governor of California — he’s officially in.
“I’m a candidate for governor of California because I know we can do better,” Newsom says looking straight into the camera in his YouTube announcement video.
The two-term mayor will tour Facebook’s headquarters later this afternoon. Newsom has already being “followed” on Twitter by nearly 275,000 people as he has been criss-crossing the state for townhall-style meetings in the last few months. His campaign hopes his new media announcement will directly reach a half-million people by the day’s end.
Look for Newsom to have a difficult Democratic Party primary campaign against California Attorney General Jerry Brown (also a former California Governor) and Los Angeles Mayor Antonio Villaraigosa.
This campaign will be costly and brutal.
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