4 Comments

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  Kim

  August 14, 2010 at 1:06 am

  Tag, you’re it 😉 Indeed, we summoned the energy and it was good to spend quality time with family and friends.
  I’m in awe of your rank, Greg. Thanks for the inspiration. Take care!

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  Micki Dregrich

  September 11, 2010 at 3:40 pm

  Wisconsin Search engine optimization Explained – Part 1
  With over 50 Billion searches each year in the U.S. alone, Search engine marketing is easily the 1,000 lb Gorilla online, far out-pacing any other form of Internet Marketing.

  Now that over 80% of Americans have Internet access both at home and at work, recent research clearly shows that the Internet has become a primary source of information for those seeking to purchase products or services. With so much to gain (or lose), it makes sense to fully understand how search engines operate with a view toward tapping into this phenomenal form of marketing to drive brand awareness, customers and lastly, revenue.

  With regards to this discussion, we will focus on “Natural” or free listings; we”ll be discussing Pay per click marketing in another article.

  Unlike Ppc listings where advertisers pay for placement, “Natural” or “Organic” listings are based entirely upon relevancy. The websites shown on page one of a SERP are considered by Google to be the most relevant sites for the keyword or keyphrase typed in by the user. To maximize Search engine optimization we need to understand how Google (and other search engines) determine relevance.

  Search engine optimization…It’s All About Relevance
  There are literally dozens of criteria search engines use to determine relevance. Key indicators are page titles, domain names, keyword density and how many links pointing to a website just for starters.

  With millions of websites and billions of webpages on the internet today it’s simply not possible for search engine companies to use people-power to review pages and determine their relevancy. Therefore, they automate the process by using intelligence software to “crawl” your website and collect information which is then used by a ranking algorithm to deteremine relevance.

  Search engine optimization is all about insuring your website is highly relevant for your targeted terms. This is a crucial distinction to make. Since the entire process is driven by software, you won’t get points for having a “pretty” website. Search engines don’t show a preference for attractive websites, they don’t really care you have great navigation and superb animation. They care only about gathering cold, hard data to determine what your site is about and how it stacks up against other sites of the same topic.

  If you think about it, it seems sensible. The purpose of search engines is to return the best possible results in line with the search term the user types in. This is exactly why Google dominates online.. They do it better than everyone else.

  To continue on to part 2 of this article, please read our blog post on Wisconsin Search Engine Optimization.

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  Dollie Braunsdorf

  September 14, 2010 at 4:43 pm

  Might be off topic but I really like your header. A Greek pool like that is the perfect way to start the day with a morning swim. Just think about the pool parties!

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  Frank Widmark

  September 26, 2010 at 4:44 am

  Yo you are a legend. Superb article