From the press release:
Marathon officials today unveiled an aggressive charity fundraising campaign designed to raise $4 million in connection with the March 20, 2011 Honda LA Marathon Presented by K-Swiss. Through a new partnership with Crowdrise, an innovative fundraising website launched in 2010, the Marathon is making it easier than ever for runners to support the charity of their choice as part of the largest fundraising effort in the Marathon’s 26-year history.
“Crowdrise is all about giving people the right tools to raise money for their favorite cause in a new, fun and compelling way,” said actor and activist Edward Norton, who founded the online platform. “The Honda LA Marathon is an event that truly connects the entire city, and it has the potential to be an incredible fundraising force as well. We are thrilled to be on board this year to help unite the entire LA Marathon running community.”
The $4 million fundraising target would double charitable totals from the 2010 race – which was already the largest in the race’s first 25 years. The expanded charity program is in line with the vision of Marathon Owner Frank McCourt, who directed Marathon staff to make the charitable component of the race a much higher priority.
“The marathon is not only a great running event, it is a civic asset for all of Los Angeles, and an opportunity to do a lot of good for our community,” McCourt said. “This partnership moves us one step closer to the day when every participant will raise funds for the charity of their choice.”
So, I have a partner this year with me as I train and run/walk/run the Los Angeles Marathon – The Lance Armstrong Foundation.
Please go here and join my team and/or donate to this worthy cancer charity.
Yeah and I won because I type fast.
What did I win?
For my giving back to fight cancer, I received a VIP Fast Pass so I don’t have to wait in line for my race packet at the Expo and received access to a VIP Suite at the start line.
I probably won’t use either since I will be with my LA Roadrunner Group, but it is the thought, right?
And……it will make me FASTER!