• Burger King,  Mexico

    Mexico Protests Burger King WHOPPER Insult

    texican whopper

    “The taste of Texas with a little spicy Mexican…….”

    In today’s world, this ethnic type of humor won’t fly……

    Mexico is protesting what it says is a whopper of an insult.

    An advertisement for Burger King’s chili-flavored “Texican” burger that has run in Europe shows a small wrestler dressed in a cape resembling a Mexican flag. The wrestler teams up with a lanky American cowboy twice his height to illustrate the cross-border blend of flavors.

    “The taste of Texas with a little spicy Mexican,” a narrator’s voice says.

    The much-taller cowboy boosts the wrestler up to reach high shelves and clean tall windows, while the Mexican helps the cowboy open a jar.

    Mexico’s ambassador to Spain said Monday he has written a letter to Burger King’s offices in that nation objecting to the ad and asking that it be removed. Jorge Zermeno told Radio Formula that the ads “improperly use the stereotyped image of a Mexican.”

    Press officials at Burger King Corp. offices in Miami, Florida, and Madrid, Spain, did not immediately respond to requests for comment. Burger King is known for its signature Whopper hamburger.

    One of the things that most angered Mexican officials was a print edition of the ad showing the wrestler wearing what appear to be a Mexican flag as a cloak.

    “We have to tell these people that in Mexico we have a great deal of respect for our flag,” Zermeno said.

    How long will the ad remain…….3…..2……1……….?


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