The Carly Fioirna U.S. Senate media campaign is now in full swing. A week late in my opinion. but since last week would have been lost in the Meg Whitman illegal alien maid controversy, it is probably just as well to start now.

From the press release:

 U.S. Senate candidate Carly Fiorina, in conjunction with the National Republican Senatorial Committee (NRSC), today launched the second television advertisement of the general election campaign, “Day.” The 30-second ad will run statewide and represents the campaign’s first coordinated expenditure with the NRSC.

“California cannot afford another six years of Barbara Boxer’s ineffective leadership and bitter partisanship, which have resulted in trillions of dollars in wasteful spending and millions of out-of-work Californians. Boxer’s California is a California with little hope for the future,” said Carly for California Campaign Manager Marty Wilson. “This advertisement represents our campaign’s ongoing effort to shine a spotlight on Boxer’s 28 years of failure in Washington. And as voters continue to be reminded of Boxer’s dismal, long tenure, they will turn instead to Carly Fiorina who has a record of delivering and who will bring to Washington a focus on economic recovery and job creation.”

“For the last 28 years, millionaire Senator Barbara Boxer fought for higher taxes, bigger government, and more spending in Washington instead of standing up for the families, seniors, and job creators who are struggling to make ends meet in her state. This November, the NRSC is confident that Carly Fiorina’s candidacy represents a real opportunity to end Senator Boxer’s disastrous career and to finally bring real change to Washington,” said NRSC Executive Director Rob Jesmer.

This is an obvious Fred Davis television ad creation from the graphics to narration. Davis has had remarkable success in California and will have to work his persuasion magic since Carly Fiorina trails Barbara Boxer in the latest polls.

Early voting starts today in California, absentee ballots will be in the mail and the election will be held on November 2nd.

I think you will enjoy reading this profile of Fred Davis and why the GOP is banking on his work to help replace Senator Barbara Boxer with Carly Fiorina.

It’s early on a Sunday morning and Fred Davis, perhaps the most sought-after ad man in politics, wants his client in the zone. “Today will be a battle between toughness and twinkle,” he e-mails Carly Fiorina, the Republican Senate hopeful in California. She pings him back: “I’ll come twinkle in hand.”

Soon, Fiorina arrives at a large soundstage near the Paramount Pictures lot here to film a series of campaign spots, and Davis is scurrying across the set, a stopwatch dangling from his neck, assembling the crew of more than two dozen. He is the campaign’s creative director, and this is the big show.

Are the scripts loaded onto the teleprompter? Check. Is the fog machine working? Check. Is Fiorina’s black stool at center stage? Check. The caterers are serving coffee and breakfast burritos. The makeup girl is waiting in a mirrored side room. The fashion photographer Philip Dixon, whom Davis praises as being “up there with Annie Leibovitz,” is breezing around in his signature hippie-pajamas ensemble adjusting two massive floodlights that he will beam against a white wall to delicately light the candidate’s face.

“I want it to look perfect — as good as anything in Vogue,” Davis says. “This is how you shoot a Hollywood movie. This is not how you shoot a political ad.”

Davis is orchestrating a simple shot. Fiorina, alone, speaks to the camera against a dark, moodily lit backdrop, her hazel eyes twinkling as commanded. A tech turns on the fog machine. In the blue light, the effect is ethereal. Fiorina, the tough, smack-talking former Hewlett-Packard chief executive, is transformed into a delicate angel.