You remember the FLAP.
A number of Utah oral and maxillofacial surgeons have begun a dentistry turf war with a fellow dentist, Heath Hendrickson, over the extraction of wisdom teeth. The surgeons have sponsored a website (Trooth.com) and a billboard on I-15 in Utah County, Utah.
Now, Dr. Heath Hendrickson or Dr. Wisdom Teeth has released a new radio ad that very clearly states that he is NOT an oral and maxillofacial surgeon.
Will this be enough to satisfy the oral surgeons of Trooth.Com?
Here is the ad:
How about the outside window of Dr. Hendrickson’s office where picketers have again demonstrated this morning?
If the Trooth.Com Board is concerned with Dr. Hendrickson’s marketing/advertising and that the public would be confused whether he is an oral and maxillofacial surgeon or not, then this seems to be corrected.