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Well, President Obama is falling in the polls and Sarah Palin on her book tour for Going Rogue is on the upswing.

A pair of new surveys revealing that President Obama is still declining and has hit a new low in job approval among Americans just 56 weeks after they elected him with a decided margin.

And — wait for it — Republican Sarah Palin is successfully selling a whole lot more than books out there on the road. Even among those not lining up in 10-degree weather to catch a glimpse of pretty much the only political celebrity the GOP has these days.

First, el jefe. Facing double-digit unemployment, rising spending, deficits and Afghan war casualties plus a keystone but stalled healthcare reform effort that caused a rare Sunday presidential visit to Capitol Hill, Obama recently fell below 50% job approval for the first time.

Then, last week’s deft dance of rhetoric over sending reinforcements to Afghanistan but, on the other foot, bringing them home quickly maybe gave him a brief boost. That, however, collapsed with equal rapidity.

Obama’s new Gallup Poll job approval number is 47%. Last month it was 53%.

Regular Ticket readers will recall how in this space in late November we pointed out that Obama’s closely watched job approval slide was coinciding with Palin’s little-noticed rise in favorability. And it appeared they might cross somewhere in the 40s.

Well, ex-Sen. Obama, meet ex-Gov. Palin.

The new CNN/Opinion Research Poll shows Palin now at 46% favorable, just one point below her fellow basketball fan.

Now, do we understand the Sarah Palin strategy of resigning the Alaska Governorship a little better?

Making some bucks and improving your favorability rating while keeping your political options open seems to be working for Sarah.