The more voters learn about the flawed California Proposition 37, the food labeling scheme, the more they seem to turn against its passage.
Look at the latest poll from the California Business Roundtable and Pepperdine University: YES: 48.3 NO: 40.2.
But, look at the graph of their polling results:
I would suspect that all of the advertsing, plus the fact that every major California newspaper has come out against the poorly constructed initiative has had something to do with the precipitous change in the polls.
What a few months ago looked like an initiative with a sure bet to pass, now California Proposition 37 looks like a loser come November.