CA-Sen Video: Carly Fiorina Launches California-Wide Television Ad Campaign

I tweeted last night that Carly Fiorina would soon begin her California State-Wide television media campaign since it was apparent from the election calendar (absentee and early voting will start in California in a few weeks) that she would either begin or allow Barbara Boxer have a full two week start on television (she began her television ads over 10 days ago). Then, I learned that my assumptions were correct and that the first ad would begin its run on Thursday.

I haven’t seen it yet on Los Angeles channels as of yet but the rotation will begin soon. The Carly Campaign will probably not reveal the extent of their ad buy for obvious strategic reasons.

From the early morning press release:

 U.S. Senate candidate Carly Fiorina today launched her first television advertisement of the general election, “Sir.” The 30-second ad marks the start of a series of statewide advertisements Fiorina will air during the general election campaign.

“It has only taken 30 years, but California voters have finally been afforded the complete and accurate picture of Barbara Boxer. In her own words, she demonstrates the arrogance that is the hallmark of a career that has gone on for far too long and will mercifully end on November 2. She’s invested much in furthering her career and liberal ideology but has delivered little for the people of California,” said Carly for California Campaign Manager Marty Wilson. “Boxer’s treatment of General Walsh is seared into the minds of Californians, and this is the beginning of our campaign’s fact-based approach to exposing the lowlights of Barbara Boxer’s career dedicated to raising taxes, increasing the size of government and promoting policies that strangle the private sector’s ability to create jobs. Carly provides the perfect contrast through her background in business and commitment to addressing our country’s challenges with bipartisan, common-sense solutions.”

“Sir” features the infamous exchange between Barbara Boxer and Brigadier General Michael Walsh in which she demands he call her “senator” rather than “ma’am.” “Sir” underscores the arrogance that has become the hallmark of Barbara Boxer’s nearly three decades in Washington and contrasts that to Carly Fiorina’s commitment as a political outsider to focus on bringing people together to get the nation’s economy back on track and restore accountability in our government.

The timing of the ad for the Fiorina Campaign is interesting. Carly is in DC fundraising through Saturday (Boxer is in DC attending Senate sessions) asking donors for campaign cash to pay for “on air” time. Fred Davis, her ad creator, has delivered the product, now it is up to either Carly or political donors to distribute them. My bet is that Carly will pull out her own checkbook, if campaign cash is slow in delivery.

The television media campaign of Carly Fiorina Vs. Barbara Boxer has begun – watch for Fiorina to start to pull away in the polls in about three weeks.