Barbara Boxer,  Carly Fiorina

CA-Sen: NRSC Pumping in Another $ Million to Carly Fiorina Campaign

Carly Fiorina’s latest television ad, “Day” produced by Fred Davis

No surprise here with the race within the margin of error of most polls.

Contrary to Democrats’ hopes and expectations that national Republicans would give up on the California Senate race, the party is stuffing another $1 million of precious cash into Senate candidate Carly Fiorina’s challenge to incumbent Democrat Barbara Boxer.

National Republican Senatorial committee spokeswoman Amber Marchand said that brings the total to nearly $3 million, proof certain that the GOP thinks Fiorina can win despite Boxer’s lead in the polls.

Boxer has held a big cash advantage and Fiorina needs all the help she can get to avoid letting Boxer go unchallenged on TV in the final weeks of the race. California is the most expensive state in the nation to run a race because of the necessity of using TV to reach voters.

It looks like going into the last few weeks of the campaign, Carly Fiorina will be able to nearly match the media campaign of the well-financed Senator Barbara Boxer.

This race looks like it will turn on the persuasion of the television campaigns and GOTV (Get Out the Vote Efforts).