Net32 Survey Reveals Dentist’s Online Behavior

Net32 today reported that it completed a social technographic survey of members of its industry leading dental comparison shopping marketplace, revealing a number of major differences between dentists’ online behavior and that of the US adult online population. For example, dentists identified themselves most frequently as Critics as defined in the social media focused book Groundswell; people who rate and review products and services, contribute to forums, comment on blogs, etc. About 25% of online US adults are classified as Critics while over 40% of dentist respondents identified themselves as such by their interests and activities.

Dentists were also represented strongly as Collectors; people who receive real-time updates from sites that interest them, tag photos, rate websites, and suggest websites. 26% of the dentists identified as Collectors, more than double the 12% US online adult Collectors. In the category of Creators; people who publish blogs, upload video, write articles, etc, dentists identified themselves as this at a 10% level, below the 18% of online US adults who are classified as such.

The fact is that there are not many dentist bloggers and we can us more. There are more each day on Twitter which is a start.

But, dentistry is a demanding profession both physically and mentally. Sometimes with a demanding clinical/patient schedule finding time to write and be creative is just not easy.