For Michael Moore, Controversy Is Marketing
Filmmaker Michael Moore says on his Web site that his new documentary, “SiCKO,” “will expose the health-care industry’s greed and control over America’s political processes.”
Controversy has become a key ingredient of marketing Mr. Moore’s work, and the backers of “SiCKO” hope that the new movie will stir up emotions and help generate the kind of buzz that made his last movie, “Fahrenheit 9/11,” both a topic of national debate and an unprecedented blockbuster in the documentary genre. “Fahrenheit 9/11″ had a budget of $6 million and grossed more than $100 million in the U.S. alone.
Mr. Moore’s formula is simple: Pick a divisive topic and goad opponents into a public debate before the movie opens. The question is whether his new film’s subject material — health care and insurance — will deliver the kind of heat that he generated for “Fahrenheit 9/11,” a movie about the Bush administration’s actions before and after the Sept. 11th attacks. “SiCKO” makes its debut at the Cannes Film Festival this weekend and opens in U.S. theaters June 29.
Who cares?
Moore just wants to make money.
A phony and moron rolled into one fat package……
Update:
And to think that Sicko might win at Cannes.
But didn’t…
Update #2:
What a surprise! A challenge to Sicko’s stats.
Update #3
More on Cuba’s healthcare system here and here.
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