The Future of Dental Trade Shows: On the Internet?
Dental Economics magazine is trying something novel and innovative – a dental trade show on the internet.
And, why not?
It is a pain in the ass for the active practicing dentist to run out to a dental society or other dental organization sponsored trade show in a distant locale to attempt to look at a product with a horde of other folks crowding around. Besides the exact product that you may be researching may not be there or the booth/exhibit space so crowded you cannot see it demonstrated.
Then, there is the competing dental continuing education that NEVER allows enough time to get down to the exhibit floor.
Flap knows of the dental manufacturers and sales representative concern about the costs of these shows. It is a legitimate concern and pushes up the costs of dental care unnecessarily.
A virtual trade show is a step in the right direction.
From the press release:
Flap has moved the graphic press release which has active links for registration here. Check it out.
Oh, by the way, Flap has not accepted any gratuity or anything from the companies featured in the press release over at My Dental Forum.
3 Comments
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Smash Hit Displays
Just the fact that professionals in the dental industry is a step in the right direction to help expand their business. The only problem with virtual trade shows is the lack of face-to-face meetings. Traditional trade shows allow you to meet large crowds of potential new clients that you wouldn’t necessarily meet through a virtual event. I understand how frustrating it can be going to exhibits with swarms of other people all under one roof, but the people you get to meet makes it all worth it.
Smash Hit Displays
Just the fact that professionals in the dental industry is a step in the right direction to help expand their business. The only problem with virtual trade shows is the lack of face-to-face meetings. Traditional trade shows allow you to meet large crowds of potential new clients that you wouldn’t necessarily meet through a virtual event. I understand how frustrating it can be going to exhibits with swarms of other people all under one roof, but the people you get to meet makes it all worth it.