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The Obama and Romney campaigns are already in full advertising mode – in a race that is virtually tied.

In the 12 battleground states, the race is all but tied. Obama leads Romney 47%-45% among 1,200 registered voters in the poll June 22-29 — a tick closer than Obama’s 48%-44% lead among 2,404 voters in the rest of the USA over the same period.

The swing states survey focuses on a dozen states that aren’t firmly aligned with either Democrats or Republicans. That puts them in a position to tip the outcome in the Electoral College. The states: Colorado, Florida, Iowa, Michigan, Nevada, New Hampshire, New Mexico, North Carolina, Ohio, Pennsylvania, Virginia and Wisconsin.

The candidates expend enormous time and effort raising money in such cities as New York, Los Angeles and Houston so they can then spend most of that money on ads in such media markets as Colorado Springs, Orlando and Richmond, Va.

The ad wars in just a few states, rather than policy positions will decide the Presidency.

Remember the Electoral College decides the race and again, here is my prediction for November:

2012 Electoral College Final President 2012: State of the Race for the Presidency: April 25, 2012


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