We the People: Bloggers

Instapundit has this piece over at the Wall Street Journal on the new media of the blogosphere:

The news business is in trouble. Readership and viewership are declining, public trust is plummeting, and advertisers are beginning to wonder whether they’re getting their money’s worth. This has led people to think about what blogger and tech journalist Doc Searls calls business models for “news without newspapers,” an approach to reporting and disseminating news that doesn’t depend on layers of editors for publication, and big ads from carmakers for funding. Nobody’s sure just how to do that yet.

That’s likely to change, though. Already we’re seeing a lot of reporting from non-journalists, where the “reporter” is just whoever happens to be on the scene, and online, when news happens. Given the ubiquity of digital cameras, cellphones, and wireless Internet access, that’s likely to become more common, making the kind of distributed newsgathering seen during the Indian Ocean tsunami the norm not the exception.

Indeed, a new medium – a news without newspapers. A new citizen journalism arises as the MSM evolves.

Of course, when you take content from correspondents around the world, organize it in an easy to navigate form, and deliver the eyeballs that it attracts to advertisers, you’ve created something that looks rather a lot like . . . a newspaper. But it’s a very different kind of newspaper, one that takes advantage of the big-media capabilities that, thanks to technological progress, are now in the hands of individuals worldwide. Will traditional newspapers be able to keep up?

Yes, and the newspapers are already evolving.

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