Michele Bachmann,  Mitt Romney,  Polling,  President 2012,  Rick Perry

President 2012 GOP Poll Watch: Rick Perry Rises in Recognition and Has a High Positive Intensity Score



According to the latest Gallup Poll.

Texas Gov. Rick Perry is now recognized by 67% of Republicans and Republican leaners nationwide, an increase of 13 percentage points from two weeks ago. Still, six of the other nine candidates or potential candidates are better known than Perry, led by Sarah Palin (97%) and Rudy Giuliani (91%). Of the announced candidates, Mitt Romney, Newt Gingrich, and Michele Bachmann are best known.

The latest results are based on Aug. 8-21 Gallup Daily tracking of 2012 Republican candidate images. Perry officially entered the race on Aug. 13. Prior to that announcement, 54% of Republicans were familiar with him. He is one of two candidates who have seen their recognition levels increase significantly over that time, a period that included the second candidate debate on Aug. 11 and the Iowa Straw Poll on Aug. 13. Bachmann, the winner of that straw poll, saw her recognition score increase five points.

Good polling news for Governor Perry today. He is leading in the latest Iowa GOP poll and a national poll to be released tomorrow will have him leading nationally overtaking former front-runner Mitt Romney.

As Perry has become better known over the past two weeks, his Positive Intensity Score has been stable in the low 20s — now 22, compared with 23 two weeks ago. That score is based on the percentage of Republicans familiar with Perry who have a strongly favorable opinion of him minus the percentage with a strongly unfavorable opinion.

Perry’s Positive Intensity Score is higher than all other Republicans’ except Herman Cain’s. Cain’s 28 — tied with his score from late May/early June — is the highest Gallup has measured for any candidate this year.

Here is the chart.

So, what does this mean?

Texas Governor Rick Perry is off to a good start and now has a target on his back, primarily from Mitt Romney and Michele Bachmann. There appears now to be NO front-runner in this race.

Perry is off to a good start as a now-official candidate, seeing his familiarity among Republicans increase significantly in the last two weeks while maintaining a high Positive Intensity Score. The challenge for him is to keep that score up, now that he is actively campaigning. With that exposure comes the inevitable media scrutiny regarding his issue positions, personal qualities, and record for a broader audience, many of whom may not view them positively.

To date, Cain and Bachmann are the only candidates who have seen a rise in positive intensity as they became better known, although Bachmann’s scores have declined in recent weeks as her recognition level has surpassed three-quarters of Republicans.